Marketing Communications Specialist

Be apart of exciting projects for a Leading National Industry AssociationRewarding, challenging, marketing role with the opportunity to learn something new everydayHybrid working conditions and free on-site parkingThe organisationThe Housing Industry Association is Australia's peak private sector building industry body, representing builders, trade contractors, manufacturers, suppliers and related industry participants. As a national industry organisation, HIA's primary role is to represent and advance the interests of its members.The roleThe Marketing Communications Specialist is responsible for delivering marketing communication programs to support the growth and expansion HIA’s products and services. This hands-on role develops and maintains marketing and/or communication activities to meet the objectives of HIA’s business units.Key responsibilities include:Assist with the execution of strategic marketing and communication plans for new and existing HIA products and services;Manage campaigns end to end;Act as a brand evangelist to assist in the growth of the HIA brand;Work with in-house design team to develop promotional materials including print, digital and social asset;Oversee and contribute to the copywriting for marketing materials, advertisements, and other related material produced by HIA;Assist with market research to determine market requirements for existing and future products or services;Work closely with the Digital team to ensure online messaging is consistent with overall marketing and communication objectives;Maintain the administration of the marketing budget;Contribute to the total effectiveness of the marketing & communications team,Review all outgoing digital communications.To be successful, you will require:Business or marketing/communications-related degree or equivalent professional qualification;Minimum 5 years’ experience in a Marketing Communications role or similar;Proven copywriting skills across both digital and traditional media;Understanding of SEO practices and Google Analytics;Expertise in writing effective creative briefs and effectively articulating objectives;Experience in customer and/or market research would be viewed favourably;Excellent written and verbal communication skills;Highly organised with ability to effectively plan;Self-motivated with a proactive approach;Problem analysis and problem-solving;Formal presentation skills;Persuasiveness;Adaptability.A full job description can be found in the Careers section of the HIA website, hia.com.au/about-us/careers-at-hiaIf you are interested in this position, please submit your application by clicking on the link to apply before 01 June 2022.Position Description 75000 AUD Sydney