Social Media Lead

Leading National Industry Association, celebrating 80-years of operation this year!Exciting opportunity to join our team and take our social media accounts to the next level!Exceptional work cultureGenerous employee benefits & flexibility offeredHousing Industry Association (HIA) is the official body of Australia’s home building industry. As the only national industry association for Australian building professionals, we represent the interests of the housing industry at regional and national levels.The Role We are seeking a full-time, in-house Social Media Lead to join our team and take our social media accounts to the next level.The Social Media Lead is responsible for shaping the HIA social brand and driving engagement with digital audiences, aligned to HIA’s strategic agenda.With the support of the General Manager - Communications, the purpose of this role is to execute our social media strategy, to enhance the Association’s  social presence, and engage with members, customers and stakeholders, to build an engaged and connected community!Key responsibilities:Manage all National social media accounts (e.g., Facebook, X, LinkedIn, Instagram, YouTube, TikTok) ensuring brand consistencyCreate, curate, and manage high-quality, engaging content (text, images, video) tailored to each platformExecute and continually optimise HIA’s social media strategy in line with the Association’s goals and current social trendsBuilds strong relationships with other teams to ensure cohesive messaging and promotion across all channelsProvides guidance to social media co-ordinators in the regionsMonitor, analyse and report on social media performance using analytics tools BenefitsGenerous salary package on offerLife and Salary Continuance InsuranceSalary Packaging ArrangementsAbility to purchase Annual LeaveFlexible Work ArrangementsPaid Parental Leave above the minimum legislative requirementEmployee Assistance ProgramStudy Assistance and Internal training programs offered to help you growHighly experienced, supportive and inclusive teamAffinity ProgramMilestone Recognition The successful person will have:Strong understanding of social media and digital marketing channels, trends, and toolsStrong copywriting skills, your portfolio will be full of example posts that are clever, professional and without typosA team player with great communication skills. Confident in your ability to effectively convey your vision and ideas with othersBasic graphic design and/or Video editing skills. You'll have many Canva-created graphic or video posts in your portfolio to show your skillsProficiency in social media marketing platforms and tools such as Google Analytics, Meta Ads Manager, Hootsuite, or similarMust be self-motivated, creative and hard-workingA willingness to travel on rare occasions for content productionIf you're creative and have a knack for engaging content we’d love to hear from you! AUD Sydney 2000

Social Media Lead

  • Leading National Industry Association, celebrating 80-years of operation this year!
  • Exciting opportunity to join our team and take our social media accounts to the next level!
  • Exceptional work culture
  • Generous employee benefits & flexibility offered

Housing Industry Association (HIA) is the official body of Australia’s home building industry. As the only national industry association for Australian building professionals, we represent the interests of the housing industry at regional and national levels.

The Role

We are seeking a full-time, in-house Social Media Lead to join our team and take our social media accounts to the next level.

The Social Media Lead is responsible for shaping the HIA social brand and driving engagement with digital audiences, aligned to HIA’s strategic agenda.

With the support of the General Manager - Communications, the purpose of this role is to execute our social media strategy, to enhance the Association’s  social presence, and engage with members, customers and stakeholders, to build an engaged and connected community!

Key responsibilities:

  • Manage all National social media accounts (e.g., Facebook, X, LinkedIn, Instagram, YouTube, TikTok) ensuring brand consistency
  • Create, curate, and manage high-quality, engaging content (text, images, video) tailored to each platform
  • Execute and continually optimise HIA’s social media strategy in line with the Association’s goals and current social trends
  • Builds strong relationships with other teams to ensure cohesive messaging and promotion across all channels
  • Provides guidance to social media co-ordinators in the regions
  • Monitor, analyse and report on social media performance using analytics tools

 Benefits

  • Generous salary package on offer
  • Life and Salary Continuance Insurance
  • Salary Packaging Arrangements
  • Ability to purchase Annual Leave
  • Flexible Work Arrangements
  • Paid Parental Leave above the minimum legislative requirement
  • Employee Assistance Program
  • Study Assistance and Internal training programs offered to help you grow
  • Highly experienced, supportive and inclusive team
  • Affinity Program
  • Milestone Recognition

 The successful person will have:

  • Strong understanding of social media and digital marketing channels, trends, and tools
  • Strong copywriting skills, your portfolio will be full of example posts that are clever, professional and without typos
  • A team player with great communication skills. Confident in your ability to effectively convey your vision and ideas with others
  • Basic graphic design and/or Video editing skills. You'll have many Canva-created graphic or video posts in your portfolio to show your skills
  • Proficiency in social media marketing platforms and tools such as Google Analytics, Meta Ads Manager, Hootsuite, or similar
  • Must be self-motivated, creative and hard-working
  • A willingness to travel on rare occasions for content production

If you're creative and have a knack for engaging content we’d love to hear from you!

HIA employees enjoy a variety of benefits including the option to purchase up to two weeks annual leave per calendar year, salary sacrifice arrangements, study assistance program, paid maternity leave, and group insurance cover. Eligibility requirements apply.

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